No condom ads between 6 am and 10 pm, says I&B ministry
Now no condom ads will be showed on Television between 6 am and 10 pm as it could be ‘indecent and inappropriate for viewing by children’ during the daytime, Says I&B ministry (No condom ads between 6 am and 10 pm)
I&B ministry wants to pull Condom Ads off air between 6 am to 10 pm.The Information and broadcasting ministry issued on Monday an advisory directing television channels against telecasting condom advertisements between 6 am and 10 pm as it could be inappropriate for the children to view it daily.
Smriti Irani-(I&B) ministry said:(No condom ads between 6 am and 10 pm)
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Condom ads should only be aired between 10 pm and 6 am to avoid exposure of such material to children and to ensure “strict adherence to the provisions contained in the Cable Television Networks Rules, 1994”.
“It has been brought to the notice of the ministry of information and broadcasting that some channels carry advertisements of condoms repeatedly which are alleged to be indecent especially for children…. In view of the above, all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/ inappropriate for viewing by children,” the I&B ministry advisory said.
The ministry said:
It had received complaints that condom ads+ were indecent, especially for children. It cited clauses of the Cable Television Network Rules of 1994 to urge television channels to refrain from regularly airing ads of various contraceptive brands. The ministry order, though merely an “advisory”, warned failure to comply would lead to “actions as per provisions of the rules”
The ministry invoked Rule 7(7) of the cable TV rules that says “advertisement which endangers the safety of children or creates in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner shall not be carried in the cable service”.
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Advertising Standards Council of India (ASCI) had requested the I&B earlier this month to take some actions on such ads.
The ministry has taken a call on our request. ASCI had received several complaints on the content of condom ads. Our consumer complaints council, on examining, found that such ads are meant for adults and were explicit for children. The main issue was with the timing of the advertisements,” said Shweta Purandare, secretary general, ASCI.