Gucci Announces it will be going fur free.
Gucci goes fur free.
Alessandro Michele’s Renaissance aristo woman has long been depicted as one not afraid to raid the 1970s wardrobe vaults – and that includes nicking those Margot Tenenbaum-style fur coats to wear with her tan tights and fluffy loafers. But that’s set to change as of this season: Gucci will join the Fur-Free Alliance from spring/summer 2018, CEO Marco Bizzarri announced this evening.
Gucci goes fur free
Speaking at the 2017 Kering Talk at the London College of Fashion, Bizzarri revealed he had taken the ground-breaking decision to remove fur from all of Gucci’s collections, and hoped other luxury brands would follow suit. “We’ve been talking about it, Alessandro [Michele] and I, for a few months. Technology is now available that means you don’t need to use fur. The alternatives are luxurious. There is just no need,” Bizzarri told Vogue. The brand currently sells a wide variety of furs, including a mink coat listed on its website for £25,920 as well as a lamb fur coat for £11,340. Gucci’s fur-free policy going forward will include mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.
Gucci goes fur free. Finally end to cruelty.
Bizzarri said he hoped Gucci’s decision to go fur-free would encourage other high-profile brands to follow suit. “Gucci is so visible, so well-known – we need to use that in a positive way.”
We think that it is a great step toward the revolution of Fashion industry. Gucci being the leading brand in the fashion industry -we hope and pray that it inspires other brands to go fur free.
At last PETA was so happy with this news about Fur free Gucci . Finally a big step towards Fur free world.